Salesforce Authors

Fast-forward to 2025: what does the future of food retailing look like? Let’s analyse and predict the mega disruptions in this sector.

Announcing Ireland's Salesforce Tower: a central, super-sustainable new development for Dublin teams with a wonderful community resource.

Curious to know what it takes to be a Marketing Cloud Architect at Salesforce? Read how Lukas Lunow has been blazing a trail to success.

In this blog post, you discover how to help customers manage their alignment successfully, ensuring every project delivers value.

Here are key things companies need to focus on to make sure that end-users don’t scupper the system and kill your proposed ROI.

Companies that drive innovation through the purposeful management of their innovation processes use a number of frameworks. Learn more here.

This is Part 2 of our B2B marketing series. Start with our first post, What makes B2B marketing different to B2C? to take a look at what sets B2B marketing apart.

A major challenge for any organisation is how to cultivate a culture of innovation. Here are 5 ways you can create an innovative workplace.

Dr. Howard Lightfoot of Cranfield University shares what servitization means and why it’s becoming a competitive priority for manufacturers.

A well-executed sales strategy can give you key insights into forecasting efforts, and help you make wise decisions about improving strategy.