Salesforce EMEA
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In this article, Philip Vyt, Founder of Shyft, explains how omnichannel strategies can truly connect businesses with their customers.
Hear from Alex Venus, Head of Digital and Web Marketing at Personio, and Graham Wylie, CMO at Activpayroll, on how to gain the CFO’s buy-in for marketing.
In this article, Jon Clarke, former CEO of intent data platform Cyance, lifts the lid on some of the data nightmares he’s seen enterprises fall into.
Poor data quality is the leading cause of AI project failure. So, how do you ensure your data is top quality?
![Man balances on a tightrope above a city, holding a laptop and phone, symbolising balance between data and personalisation.](https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/12/Collecting-Data-Effective-Personalisation.jpg?w=300)
Collecting Data for Effective Personalisation Is “A High Wire Balancing Act” — Here’s How to Toe the Line
Insights from Humanworks Founder Cosmo Shield and our Head of Solutions Engineering Kulvinder Hari on harnessing data for personalised customer experiences.
![Woman sitting calmly with laptop as papers and gear float around her. Multi-modal GenAI transforms creative industries.](https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/12/wk45-emea-360-blog-multi-modal-gen-ai.jpg?w=300)
Multi-Modal GenAI Is Transforming the Creative Industries, Discover How From a Visionary CEO — And What Comes Next
Marketers are using multi-modal GenAI in creative and innovative ways right now — Founder of cocreatd, Oliver Yonchev, explains how.
The opportunities for EU businesses to create value with AI are wide open — and they’re being missed by companies too slow to take action.
Learn from the failure of previous digital transformation initiatives and build a successful AI digitalisation strategy for growth.
For CMOs, scaling up personalised campaigns is a key challenge. AI marketing offers a solution. Here are three ways it can help.