Salesforce EMEA

Boosting revenue is the ultimate goal, and leveraging AI-driven marketing strategies is essential for success. Read on to learn how.

Generative CRM is reshaping business processes. See how it can help your teams work more efficiently and create better customer experiences.

Discover how generative AI will change omnichannel commerce and simplify experiences for the modern consumer. Find out more.

SMEs are thinking big when it comes to AI innovation. Find out how small businesses are getting creative to drive productivity and sales.

AI is for everyone, it’s no longer for the few. So now that it's ready for you, how do you get ready for it?

AI in customer service is enhancing the way businesses interact with customers across all industries. See how you could benefit from it.

Learn how Salesforce World Tour Essentials Johannesburg can help you prepare your business for AI – and meet shifting customer trends.

The Salesforce Admin plays a key role in getting the most out of your CRM platform — but success won’t come without collaboration. Read more.

Knowing how to write generative AI prompts is key to maximising its assistance in sales. What are the top AI questions to ask? Learn more.

Customer trust is in the spotlight as the use of generative AI in marketing grows — How can you build it rather than erode it?