Salesforce EMEA

Explore how real-time engagement, better use of tech, and smarter personalisation are helping South African marketing teams overcome new challenges.

AI copilots for CRM are closing the gap between staff and technology. Find out how to enable your team with advanced AI assistance.

This blog explores key findings from the State of the Connected Customer report. Showing how SA’s favourite brands can upgrade CX through data privacy, customer-centricity, and visibility.

How to attract more prospects and convert more leads with real-time and relevant customer data.

Discover the generative AI terms every sales pro should know. Unlock the power of AI to boost your sales performance. Read more now.

Companies in the UAE are using new tactics to win customer trust and loyalty. Here’s how.

Competition in the consumer goods industry is getting tougher. Learn how Madi International plans to keep driving profitable growth by empowering its sales reps to work faster and smarter.

Uncover the role of data science in nurturing generative AI and building trusted AI. Explore how data scientists use generative AI.

Know how to use AI in marketing? Learn about the main AI-powered tools and how to connect with your audience and hyper-personalise at scale.

Want to simplify your content output or quickly test marketing messages? Here are five ways AI-generated content can help.