Salesforce EMEA

Discover the generative AI terms every sales pro should know. Unlock the power of AI to boost your sales performance. Read more now.

Companies in the UAE are using new tactics to win customer trust and loyalty. Here’s how.

Competition in the consumer goods industry is getting tougher. Learn how Madi International plans to keep driving profitable growth by empowering its sales reps to work faster and smarter.

Uncover the role of data science in nurturing generative AI and building trusted AI. Explore how data scientists use generative AI.

Know how to use AI in marketing? Learn about the main AI-powered tools and how to connect with your audience and hyper-personalise at scale.

Want to simplify your content output or quickly test marketing messages? Here are five ways AI-generated content can help.

The role of CFOs is changing rapidly. Read on to understand the impact AI has and what questions CFOs should be asking themselves.

Read more about Salesforce’s recommendations for the Belgian Presidency of the EU Council here.

It saves you time and money, and it just got smarter. Learn how AI can take predictive lead scoring to the next level.

Worried about building trust in AI while leveraging it to its full potential? Here’s everything you need to know and how to achieve it.