Salesforce EMEA

Reducing business expenses can help SMEs increase profitability and efficiency. Here are some top tips for cutting costs.

Creating a customer profile can help SMEs build relationships, cut costs and develop game-changing products. Here’s how to get started.

SMEs that know the needs of their customers can create better offerings and drive loyalty. Here’s how to find out what your customer really wants.

Market intelligence is the key to maximising investments and capturing new customers. Here’s how your business can get smarter, quicker.

Customer intelligence helps SMEs reduce marketing costs, build loyalty & seize new opportunities. Learn tips for using customer intelligence.

Learn how the Hyperforce EU Operating Zone is changing the way our customers around the world are thinking about data privacy and residency.

Automatic workflows can help businesses get the most out of their resources. Check out our guide to getting started.

Discover how to prepare your marketing team for success – even as customer preferences and expectations shift.

As financial services firms across Middle East face enormous change, established firms can take on entrants by prioritising customer service.

See how Absa is leading personalisation in financial services – and how customers, staff and the wider community are reaping the rewards.