A Brief Guide to Salesforce in the UAE

Your introduction to the world’s most trusted CRM platform – and how you can unlock the power of Salesforce in the UAE.

The UAE has some of the savviest customers in the world. 

Our latest State of the Connected Customer report, which interviewed consumers and companies about customer engagement changes, found that 78% of customers in the UAE have recently re-examined their priorities, citing the cost of living (75%) and advances in technology (56%) as the main reasons. 

New customer priorities are an opportunity for smart businesses to provide new kinds of value.

Whether you’re just starting your journey with Salesforce or looking to understand this powerful CRM platform better, you’ve come to the right place.

An introduction to Salesforce 

What is Salesforce? 

Salesforce helps companies find more prospects, close more deals, and wow customers with amazing service. 

If your company is struggling to harness the full power of customer data, it may be because your information is siloed or inaccessible. Our Customer Relationship Management (CRM) platform gives teams a centralised location to store, track, and manage customer information. And having it all stored in the cloud means teams can collaborate from anywhere with an internet connection.

We call it a 360 view. Everyone – including marketing, sales, commerce, service, and IT – now has a single shared view of their customers using AI and real-time, actionable data. 

No more silos. No more missed opportunities. 

Salesforce uses the powerful combination of CRM + AI + Data + Trust to deliver success for customers like you. 

Getting value from your customer data involves connecting data from different systems, harmonising it into something useful, and – most importantly – putting it to work for your customer. 

What can you do with Salesforce?

Salesforce can help you adapt to every changing customer habit or preference.

So even if customer priorities have changed because of the cost of living or advances in tech, you’ll be able to understand exactly how that affects your company. Understanding those changes is the first step to knowing how to respond.

Having your customer information – from tech support chats, recent purchases, website behaviour, and more – flow freely through your company in real time unlocks new capabilities.

You can expect: 

• Your marketing team to get a deeper understanding of your customers, personalise their offerings, and build lasting customer relationships. Marketing teams that use Salesforce estimate a 33% average increase in customer engagement and a 22% average decrease in costs to acquire new customers.*
• Your sales team to engage buyers more effectively, improve seller productivity, close deals faster, and grow revenue. On average, our customers have realised up to 32% cost savings, 30% increase in sales productivity, and 30% increase in win rates after implementing Sales Cloud.*
• Your commerce team to offer an end-to-end experience that today’s shoppers, retailers, and B2B companies want and expect. Commerce Cloud customers see a 27% decrease in costs to place orders and a 28% increase in online revenue.*
• Your service team to increase customer satisfaction, deflection, and maximise service efficiency. With Service Cloud, Salesforce customers decrease their support costs by 20% on average.*
• Your IT team to increase productivity by automating processes that improve scale, transparency, and security. With Salesforce, organisations see a 19% decrease in IT costs.* 

Connecting with your customers in new and better ways opens up a whole new range of possibilities for you, your teams, and your entire company. 

Learn from Trailblazers across the Middle East:

• MENA-based company Fine Hygienic Holding uses centralised data and smarter processes to prepare for global expansion: learn how.
• Kuwaiti ecommerce company, Drops, uses Salesforce to streamline operations and scale across countries: learn how.
• Leading learning and development firm, Knowledge Group Consulting, uses Data Cloud and Marketing Cloud to handle vast volumes of customer data, dynamically adapt content in real time, and drive growth: learn how.

What is CRM + AI + Data + Trust?

Salesforce uses the combination of CRM + AI + Data + Trust to help you achieve your goals – and succeed.

• CRM stores, tracks, and manages customer information in the cloud.
• Salesforce AI creates customisable, predictive, and generative AI experiences in a trusted way, and brings conversational AI to any user, any industry, and any workflow.
• Data Cloud builds and runs complex automations with simple point-and-click interactivity
• Finally, trust: customers need to trust how their data is being used. 

Our AI is grounded in the Einstein 1 Platform, which includes the Einstein Trust Layer. This robust set of features and guardrails protects the privacy and security of your data, improves the safety and accuracy of your AI results, and promotes the responsible use of AI. So, you can be sure that your customer data is handled with the utmost care and integrity.

See the full power of CRM + AI + Data + Trust at Salesforce World Tour Essentials Dubai

Salesforce World Tour Essentials Dubai is a free, one-day event that brings together thousands of our inspiring Trailblazers to learn together, share experiences, and get inspired. 

Dive into 50+ sessions, including product keynotes, and explore industry-specific breakouts for financial services, healthcare, public sector, real estate, retail, travel and tourism, telcos, and more. 

You’ll have the opportunity to: 

• Hear from AI visionaries and thought leaders across industries, teams, and departments.
• Learn how to maximise your Salesforce investment. 
• Get hands-on with demo pods and workshops. 
• Discover new products that can help you strengthen customer relationships and accelerate innovation. 
• Grow your network and meet the Salesforce Middle East team. 

References:

* https://www.salesforce.com/blog/what-does-salesforce-do/