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Marketing Unleashing the Power of Gen AI: The Art of Asking the Right Questions Marina Zennaro January 18, 2024 Being smart isn't just about having the answers; it's about knowing what to ask to get the best results. CRM Digital Marketing Marketing
Personalisation 5 Ways to Use AI-Generated Content in Your Marketing Strategy Salesforce EMEA January 9, 2024 Want to simplify your content output or quickly test marketing messages? Here are five ways AI-generated content can help. Analytics Marketing Personalisation
Data Culture Why Modern CFOs Should be AI Experts Salesforce EMEA January 3, 2024 The role of CFOs is changing rapidly. Read on to understand the impact AI has and what questions CFOs should be asking themselves. Data Culture Digital Transformation C-Suite
Digital Transformation What companies in the UAE can unlock with Hyperforce Thierry Nicault December 15, 2023 What’s the impact of Hyperforce in the UAE? From compliance to innovation, take a look at how it’s going to transform the way you use Salesforce. Data Culture Digital Transformation Customer Data Cloud
Financial Services Why making the most of AI in banking starts with the right humans Mike Giannini December 14, 2023 The banking sector is keen on the benefits of AI, but it’s also wary of it. Moving forward with confidence demands a common-sense approach to transformation which starts with humans who know what they’re talking about. Financial Services AI
Digital Transformation Predictive Lead Scoring + AI is a Game Changer Salesforce EMEA December 7, 2023 It saves you time and money, and it just got smarter. Learn how AI can take predictive lead scoring to the next level. Automation CRM Digital Transformation
Digital Transformation Prioritising Skills for Digital Transformation in the Middle East Matthew Lambert November 27, 2023 As Middle East is one of the world’s fastest-growing regions for tech, it's time to prioritise skills for digital transformation. Read more. Digital Transformation Salesforce Learning C-Suite
C-Suite 5 Easy Steps to Build Trust in AI Salesforce EMEA November 22, 2023 Worried about building trust in AI while leveraging it to its full potential? Here’s everything you need to know and how to achieve it. Digital Transformation C-Suite AI
Digital Transformation How the Power of AI, Data, & CRM is Transforming Italy’s Energy Sector Carol Leboffe September 21, 2023 The power of AI, Data and CRM is key in the new climate. Read on to see how it is transforming Italy's energy sector. CRM Data Culture Customer Success
C-Suite Generative AI Regulations – What They Could Mean For Your Business Salesforce UK September 19, 2023 Get the latest news around generative AI regulations & insights from our director of global public policy on how it can affect your business. Leadership C-Suite CEO