Analytics

Despite the ever-growing buzz of use cases, there are three foundations to stay grounded in, when perfecting your AI-powered CRM.

Uncover the role of data science in nurturing generative AI and building trusted AI. Explore how data scientists use generative AI.

Want to simplify your content output or quickly test marketing messages? Here are five ways AI-generated content can help.

Strong customer relationships are key to gaining a competitive advantage. Read how you can use data and insights to create loyalty.

For today’s SMEs, a brighter future starts with better data. Here’s how to choose the best data analytics tools for your business.

Learn how a single source of truth, data visualisation tools, & automated data processing can help you unleash the power of data in business.

In talent & business services sectors of the economy, data is key to delivering insights. Discover how it helps us better serve our clients.

We spoke with Team GB's bobsleigh athlete and a record-setting sprinter, Joel Fearon, to find out more about his remarkable career.

This blog explores the parallels between how data drives results in athletics & how businesses are leveraging data through Salesforce to win.

Find out how artificial intelligence (AI) is used for business and its specific functions for improving business processes and productivity.