Marketing

Marketers are using multi-modal GenAI in creative and innovative ways right now — Founder of cocreatd, Oliver Yonchev, explains how.

Looking for a better way to personalise your emails and connect with customers? See what dynamic content can do for you.

We know technology is the future in the industry, but autonomous agents taking on actual work alongside humans is the gold standard.

For CMOs, scaling up personalised campaigns is a key challenge. AI marketing offers a solution. Here are three ways it can help.

Learn why these tools for small business are key for growth and productivity.

AI isn’t just for B2C companies. Learn how this technology can improve client relationships and help you grow.

They’re global and super tech savvy. But that’s not all. We spoke with two leading researchers about the nuances of connecting with this new generation.

Boosting revenue is the ultimate goal, and leveraging AI-driven marketing strategies is essential for success. Read on to learn how.

Customer trust is in the spotlight as the use of generative AI in marketing grows — How can you build it rather than erode it?

Explore how real-time engagement, better use of tech, and smarter personalisation are helping South African marketing teams overcome new challenges.