Marketing

AI isn’t just for B2C companies. Learn how this technology can improve client relationships and help you grow.

They’re global and super tech savvy. But that’s not all. We spoke with two leading researchers about the nuances of connecting with this new generation.

Boosting revenue is the ultimate goal, and leveraging AI-driven marketing strategies is essential for success. Read on to learn how.

Customer trust is in the spotlight as the use of generative AI in marketing grows — How can you build it rather than erode it?

Explore how real-time engagement, better use of tech, and smarter personalisation are helping South African marketing teams overcome new challenges.

Explore how to make the most of AI-driven marketing tools to improve analytics processes, build customer loyalty initiatives, grow B2B marketing connections and more.  

Here are five industry-specific examples of how an AI copilot can make your work life easier.

What will the future of Education look like? From personalised marketing to streamlining admissions processes, explore five key ways AI will impact the student experience and academic operations.

How to attract more prospects and convert more leads with real-time and relevant customer data.

Companies in the UAE are using new tactics to win customer trust and loyalty. Here’s how.