Customer Data Platform

Create your own data culture! Learn how a data culture can help organisations make better decisions & engage customers more effectively.

Find out why the banking sector must leverage Big Data and analytics to drive operational excellence and outperform the competition.

Data integration is the process of transforming raw data into actionable data. You can read about all benefits it has for businesses here.

Best alternative (plus three top tips) for delivering targeted marketing and advertising without third-party cookies.

We're proud to announce Hyperforce EU Operating Zone. It enables our commercial & public sector customers to process & store data in the EU.

Director of Marketing Cloud Services for EMEA North shares the common pitfalls, how to avoid them, and why data points are essential.

Salesforce Director of Database Marketing, Ali Zaman, shares what a successful global GDPR implementation looks like for large organisations.

Across the world, businesses are swiftly (or reluctantly) embracing digital & the new insights & opportunities it provides. Learn more here.

By embracing digital transformation, legal firms can become client-centric businesses on every level. Here's how to get started