Customer Journey

For many SMEs, success begins & ends with their customer base. Read on to see how to identify your customer base & unlock its full potential.

Customers expect more than a simple transaction, they want personalised experiences across multiple digital touchpoints. Learn more here.

Learn how South Africa’s Top Dog Education delivers a seamless, end-to-end learning experience with Salesforce.

Discover video streaming trends in our report with Omdia. Discover SVOD trends in our highlights post, and download the full report for more.

Learn creating perfect customer journeys by taking cue from the global beauty brand, KIKO MILANO. Sixth State of Marketing report included!

Learn why customer journey mapping is a crucial way to understand and optimise the customer journey across all touchpoints. Read more.

Read this blog post to learn our 5 golden rules to improve lead nurturing throughout the customer journey.

Firms good at customer service have one thing in common: giving their agents the problem-solving prowess. Here are ways to empower yours.

Our contention is the fashion retail lifecycle is uniquely different from other sectors. Discover the secrets behind the consumer journey.

Sales forecast is an important indicator of business performance. Learn how to avoid common mistakes to ensure accurate sales forecasting.