Customer Relationships
Featured Voices
What is Generative CRM — And What Will It Mean for Your Business?
Generative CRM is reshaping business processes. See how it can help your teams work more efficiently and create better customer experiences.
What Is Sales Enablement? A Complete Guide
Empower your reps to sell more efficiently with impactful coaching, effective onboarding, and guidance in the flow of work.
What Is a Sales Pipeline and How Do You Build One? A Complete Guide
Managing your sales pipeline lets you catch tiny problems before they become big.
Your Industry Is Using AI To Improve Customer Service — Are You?
AI in customer service is enhancing the way businesses interact with customers across all industries. See how you could benefit from it.
What Is a Sales Funnel? (And How to Make It Run Smoothly for Fast Wins)
Don’t let your prospects lose the trail from product discovery to close. Learn how to keep them on track, on pace, and target for a big-win finish.
Editors' Picks
How Do You Use Generative AI in Marketing To Build Customer Trust?
Customer trust is in the spotlight as the use of generative AI in marketing grows — How can you build it rather than erode it?
A Brief Guide to Salesforce in the UAE
Learn what Salesforce is, how to use the #1 AI CRM, and how you can benefit. And see why you should join us at World Tour Essentials Dubai.
Three Ways Marketing Teams Can Overcome Barriers to Customer Engagement
Explore how real-time engagement, better use of tech, and smarter personalisation are helping South African marketing teams overcome new challenges.
How South Africa’s Favourite Brands Elevate Customer Experience
This blog explores key findings from the State of the Connected Customer report. Showing how SA’s favourite brands can upgrade CX through data privacy, customer-centricity, and visibility.
How Companies in the UAE Are Winning Customer Loyalty
Companies in the UAE are using new tactics to win customer trust and loyalty. Here’s how.
