Customer Relationships

Don’t let your prospects lose the trail from product discovery to close. Learn how to keep them on track, on pace, and target for a big-win finish.

Customer trust is in the spotlight as the use of generative AI in marketing grows — How can you build it rather than erode it?

Learn what Salesforce is, how to use the #1 AI CRM, and how you can benefit. And see why you should join us at World Tour Essentials Dubai.

Explore how real-time engagement, better use of tech, and smarter personalisation are helping South African marketing teams overcome new challenges.

This blog explores key findings from the State of the Connected Customer report. Showing how SA’s favourite brands can upgrade CX through data privacy, customer-centricity, and visibility.

Companies in the UAE are using new tactics to win customer trust and loyalty. Here’s how.

Competition in the consumer goods industry is getting tougher. Learn how Madi International plans to keep driving profitable growth by empowering its sales reps to work faster and smarter.

Learn how the Hyperforce EU Operating Zone is changing the way our customers around the world are thinking about data privacy and residency.

Learn about changes to customer engagement and customer expectations in Salesforce’s State of the Connected Customer: Ireland Edition

As part of our commitment towards trust, we want to remind customers of the deadline to incorporate the latest standard contractual clauses.