Data Culture

AI copilots for CRM are closing the gap between staff and technology. Find out how to enable your team with advanced AI assistance.

An ever-changing world requires adaptation and continuous growth. Here’s how small- and medium-sized businesses are reacting.

What will the future of Education look like? From personalised marketing to streamlining admissions processes, explore five key ways AI will impact the student experience and academic operations.

How to attract more prospects and convert more leads with real-time and relevant customer data.

Despite the ever-growing buzz of use cases, there are three foundations to stay grounded in, when perfecting your AI-powered CRM.

Uncover the role of data science in nurturing generative AI and building trusted AI. Explore how data scientists use generative AI.

Data maturity: Where data meets value. This is the key for organisations hitting the mark with today’s trends in AI.

Know how to use AI in marketing? Learn about the main AI-powered tools and how to connect with your audience and hyper-personalise at scale.

The role of CFOs is changing rapidly. Read on to understand the impact AI has and what questions CFOs should be asking themselves.

What’s the impact of Hyperforce in the UAE? From compliance to innovation, take a look at how it’s going to transform the way you use Salesforce.