Digital Marketing

AI isn’t just for B2C companies. Learn how this technology can improve client relationships and help you grow.

They’re global and super tech savvy. But that’s not all. We spoke with two leading researchers about the nuances of connecting with this new generation.

Explore how to make the most of AI-driven marketing tools to improve analytics processes, build customer loyalty initiatives, grow B2B marketing connections and more.  

Being smart isn't just about having the answers; it's about knowing what to ask to get the best results.

Looking to deliver the perfect message to the right customer at the best time? Here’s how data-driven marketing can help.

As user data pours in, our new marketing report says marketers are targeting growth and shaping customer experiences.

Everyone talks about the marketing funnel (or conversion funnel). Here’s what the funnel means, and how you can define it in your business.

What is digital marketing? What advantages does digital marketing offer over traditional marketing? We dive into this and more in this blog.

Al Malki Group & Umrahme share the secret to creating connected, omnichannel experiences which induces a huge boost in customer satisfaction.

Digital marketing helps businesses reach big audiences. But how can a business tell if its marketing is effective & how can they improve it?