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AI AI Is No Longer for the Few — AI Is for Everyone Salesforce EMEA June 12, 2024 AI is for everyone, it’s no longer for the few. So now that it's ready for you, how do you get ready for it? Salesforce Platform Data Culture Digital Transformation
Public Sector Emergency Readiness – A Resilient Operating Model for Local Government Dr. Carolin Möller Paul Pick-Aluas June 4, 2024 Emergencies are more frequent and severe, prompting local governments to update their operating models and tech architectures to manage risks. Business as a Platform for Change Data Culture Digital Transformation
AI How Do You Use Generative AI in Marketing To Build Customer Trust? Salesforce EMEA May 6, 2024 Customer trust is in the spotlight as the use of generative AI in marketing grows — How can you build it rather than erode it? Digital Transformation Thought Leadership Marketing
AI A Guide to the Sales Follow-up Process using AI Salesforce EMEA April 29, 2024 Learn the basic outlines of the sales follow-up process and how it’s being transformed by new technologies and approaches. Digital Transformation Sales Automation
Public Sector 3 Ways AI Can Improve Public Sector Service and Multiple Citizen Trust Jane Armstrong April 19, 2024 Trust is top of mind for governments across the globe, and AI can help them gain efficiencies and enhance citizen trust. Digital Transformation Public Sector Service
Data Culture Are You Maximising Efficiency in Data Analytics? Learn How Salesforce EMEA April 9, 2024 If you use customer data in your day job, you’ll have heard of data analytics. But what exactly is it? And are you using it efficiently? Data Culture Digital Transformation Sales Cloud
Customer Relationships Three Ways Marketing Teams Can Overcome Barriers to Customer Engagement Salesforce EMEA April 5, 2024 Explore how real-time engagement, better use of tech, and smarter personalisation are helping South African marketing teams overcome new challenges. Digital Transformation Marketing Marketing Cloud
AI 5 Generative AI Terms Every Sales Professional Needs to Know Salesforce EMEA March 13, 2024 Discover the generative AI terms every sales pro should know. Unlock the power of AI to boost your sales performance. Read more now. Digital Transformation Sales Strategy IT
Financial Services Wealth Management in Asia Pacific – Learnings from a Digitally Savvy Region Kapil Bhatia March 11, 2024 Look East for the dynamic future of the sector. Digital Transformation Financial Services
Customer Relationships How Companies in the UAE Are Winning Customer Loyalty Salesforce EMEA March 8, 2024 Companies in the UAE are using new tactics to win customer trust and loyalty. Here’s how. Customer Experience Digital Transformation Marketing