Digital Transformation

If you use customer data in your day job, you’ll have heard of data analytics. But what exactly is it? And are you using it efficiently?

Explore how real-time engagement, better use of tech, and smarter personalisation are helping South African marketing teams overcome new challenges.

Discover the generative AI terms every sales pro should know. Unlock the power of AI to boost your sales performance. Read more now.

Look East for the dynamic future of the sector.

Companies in the UAE are using new tactics to win customer trust and loyalty. Here’s how.

Despite the ever-growing buzz of use cases, there are three foundations to stay grounded in, when perfecting your AI-powered CRM.

Competition in the consumer goods industry is getting tougher. Learn how Madi International plans to keep driving profitable growth by empowering its sales reps to work faster and smarter.

Uncover the role of data science in nurturing generative AI and building trusted AI. Explore how data scientists use generative AI.

Data maturity: Where data meets value. This is the key for organisations hitting the mark with today’s trends in AI.

Know how to use AI in marketing? Learn about the main AI-powered tools and how to connect with your audience and hyper-personalise at scale.