Digital Transformation

Customer trust is in the spotlight as the use of generative AI in marketing grows — How can you build it rather than erode it?

Learn the basic outlines of the sales follow-up process and how it’s being transformed by new technologies and approaches.

Trust is top of mind for governments across the globe, and AI can help them gain efficiencies and enhance citizen trust.

If you use customer data in your day job, you’ll have heard of data analytics. But what exactly is it? And are you using it efficiently?

Explore how real-time engagement, better use of tech, and smarter personalisation are helping South African marketing teams overcome new challenges.

Discover the generative AI terms every sales pro should know. Unlock the power of AI to boost your sales performance. Read more now.

Look East for the dynamic future of the sector.

Companies in the UAE are using new tactics to win customer trust and loyalty. Here’s how.

Despite the ever-growing buzz of use cases, there are three foundations to stay grounded in, when perfecting your AI-powered CRM.

Competition in the consumer goods industry is getting tougher. Learn how Madi International plans to keep driving profitable growth by empowering its sales reps to work faster and smarter.