Marketing Cloud

In today’s fast moving marketing landscape, driving value is getting harder. Learn how a data-led approach can help.

Everyone talks about the marketing funnel (or conversion funnel). Here’s what the funnel means, and how you can define it in your business.

What is digital marketing? What advantages does digital marketing offer over traditional marketing? We dive into this and more in this blog.

Marketing Cloud certification has many benefits for job seekers. Learn from students how this certification prepared them for success.

Discover the next-gen Marketing Cloud vision, understand new naming changes, & see how you can easily connect in your customer relationships.

Digital marketing helps businesses reach big audiences. But how can a business tell if its marketing is effective & how can they improve it?

Discover five important takeaways about the future of marketing from this year's State of Marketing Report.

Denis Hoogweg, Principal Solution Engineer for Salesforce, explores marketing automation trends and how will it look like in 10 years.

With Salesforce, efficiencies of scale and personalisation go hand in hand. Read how to give customers a unique and superior experience.

From focusing on ROI to seeing a candidate’s true potential, marketing leaders have a lot in common today. Here’s what they need to succeed.