Marketing

Knowing your target audience can help cut marketing costs and drive loyalty. Here’s how to find and engage your ideal customer.

Discover how data can help you better understand the customer journey and serve the right content, at the right time.

Everyone talks about the marketing funnel (or conversion funnel). Here’s what the funnel means, and how you can define it in your business.

Learn how to improve the performance of your cross-channel marketing strategy – and the roadblocks holding you back.

See how marketers are adjusting tactics to comply with new data privacy laws as Europe’s landmark GDPR law places stringent restrictions.

Find out the importance and benefits of digital transformation and why working toward digital transformation is vital to your business’s future.

Learn how to measure customer engagement & the best ways to communicate with customers. “State of the Connected Customer” report included.

Marketing Cloud certification has many benefits for job seekers. Learn from students how this certification prepared them for success.

Discover the next-gen Marketing Cloud vision, understand new naming changes, & see how you can easily connect in your customer relationships.

Discover the most innovative examples of how businesses are using IoT to drive their business growth and profitability.