Marketing

Salesforce Director of Database Marketing, Ali Zaman, shares what a successful global GDPR implementation looks like for large organisations.

We caught up with Kaelan Moss, Marketing Cloud Programme Director, Revolent, to find out what it means to be a Salesforce Marketing Champion.

What are the big issues keeping CMOs tossing & turning at night? This blog highlights thoughts of CMOs from the world’s leading brands.

Sales programs are crucial for B2B organisations looking to drive sales and marketing alignment. Check out our blog to see why.

How has the pandemic affected customer behaviour? Learn how B2C commerce future trends are driving tomorrow’s customer journey.

What strategies are driving B2B organisations in the digital-first environment? Discover the impact of digital channels on B2B commerce.

From focusing on ROI to seeing a candidate’s true potential, marketing leaders have a lot in common today. Here’s what they need to succeed.

6,000 global sales professionals use these sales tool & tactics to improve their process & conversion rates. State of Sales report included!

Check out our blog to learn about the economic benefits of cloud computing, and see why it’s the key to innovation.

Learn creating perfect customer journeys by taking cue from the global beauty brand, KIKO MILANO. Sixth State of Marketing report included!