Personalisation

Unlock trapped data with Data Cloud, the only data platform native to the world’s #1 AI CRM.

Explore how real-time engagement, better use of tech, and smarter personalisation are helping South African marketing teams overcome new challenges.

This blog explores key findings from the State of the Connected Customer report. Showing how SA’s favourite brands can upgrade CX through data privacy, customer-centricity, and visibility.

Want to simplify your content output or quickly test marketing messages? Here are five ways AI-generated content can help.

Salesforce AI experts discuss six areas where generative AI will have a huge impact on the business world.

Insights to delivering the best hyper-personalisation strategy in Financial Services

When done right, digital transformation initiatives can help you retain valuable talent, shape a personalised customer experience (CX), and use data to rethink your products and services.

Blending tools like automation with personalised service can help you prepare for the future of customer service.

Discover how to prepare your marketing team for success – even as customer preferences and expectations shift.

See how Absa is leading personalisation in financial services – and how customers, staff and the wider community are reaping the rewards.