Service

Dr. Howard Lightfoot of Cranfield University shares what servitization means and why it’s becoming a competitive priority for manufacturers.

Customers expect field service agents to be fast & skilled. Avoid these common mistakes to elevate first-time fix rate & customer experience.

With Salesforce Einstein, artificial intelligence is now embedded in the Salesforce Platform, making Salesforce the world’s smartest CRM.

Firms good at customer service have one thing in common: giving their agents the problem-solving prowess. Here are ways to empower yours.

Latest research is validating the idea that customer experience & customer-centricity is even more important than price & features. Learn why.