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Marketing CMOs: Secure Marketing Budget for Your 2025 Planning Cycle Salesforce EMEA January 22, 2025 Hear from Alex Venus, Head of Digital and Web Marketing at Personio, and Graham Wylie, CMO at Activpayroll, on how to gain the CFO’s buy-in for marketing. Thought Leadership Marketing Marketing Cloud
Data Culture How Can Companies Venture Beyond Data Deluge? CEO Jon Clarke Explains. Salesforce EMEA January 17, 2025 In this article, Jon Clarke, former CEO of intent data platform Cyance, lifts the lid on some of the data nightmares he’s seen enterprises fall into. Data Culture Digital Transformation Thought Leadership
AI Quality Data; Bright AI: Infographic Salesforce EMEA January 9, 2025 Poor data quality is the leading cause of AI project failure. So, how do you ensure your data is top quality? Data Culture Digital Transformation Thought Leadership
AI Multi-Modal GenAI Is Transforming the Creative Industries, Discover How From a Visionary CEO — And What Comes Next Salesforce EMEA December 11, 2024 Marketers are using multi-modal GenAI in creative and innovative ways right now — Founder of cocreatd, Oliver Yonchev, explains how. Agentforce Thought Leadership Marketing
AI Is Your Business Model Helping or Hindering AI Digital Transformation? Salesforce EMEA November 28, 2024 Learn from the failure of previous digital transformation initiatives and build a successful AI digitalisation strategy for growth. Digital Transformation Thought Leadership C-Suite
C-Suite How To Turn AI From a Cybersecurity Risk to a Source of Strength for Your Business Salesforce EMEA November 11, 2024 Businesses are investing in AI to transform productivity. For the CISO, AI needs to enhance security, not compromise it. Digital Transformation IT Thought Leadership
AI AI-Powered Agents Won’t Take Your Job, They’ll Improve It John Arlidge October 30, 2024 New AI Agents are replacing clunky copilots and chatbots, freeing up staff to be more creative. Service Customer Experience Customer Success
Design 5 Insights on How to Design for Human Users in an AI World Kate Hughes October 7, 2024 The AI revolution has shifted the ways we operate, but it doesn’t change what it means to be human. Best Practices Innovation Future of Work
Digital Transformation A Small Step for the CIO, a Giant Leap for the Business Salesforce EMEA August 23, 2024 For a CIO, integrating AI into business is an easy decision to make as it helps overcome key challenges of retention and achieving goals. Customer Success Digital Transformation IT
C-Suite Leading With AI: How Forward-Looking CEOs Can Bring Teams Up to Speed Salesforce EMEA August 13, 2024 Discover how CEOs overcome challenges their businesses face, from improving data intelligence and board reporting to growing sales revenue. Data Culture Customer Success Digital Transformation