Thought Leadership

Discover how collaboration is a competitive advantage that helps nurture innovation and deliver great customer experience.

Senior Vice President, Global Professional Services, Salesforce, shares his secret to business transformation and how to deliver value faster.

Al Malki Group & Umrahme share the secret to creating connected, omnichannel experiences which induces a huge boost in customer satisfaction.

Discover the benefits of being a Technical Architect at Salesforce in Morocco.

From supporting a new generation to parental benefits, discover what makes senior director Wafaa so proud to work at Salesforce Morocco.

What drives a business to be the best? Competition. That’s what raises customer expectations and the ability to attract and retain talent.

Three working moms from BWBW program share their experiences in managing a work-life balance & the struggle to find work after becoming moms.

Learn how Orange Belgium increased efficiency, enhanced its customer experience, & successfully launched its new platform during pandemic.

Learn how tackling soft challenges has the highest correlation with transformation success: Analysis of 65 transformation programs worldwide.

Create your own data culture! Learn how a data culture can help organisations make better decisions & engage customers more effectively.