Thought Leadership

Director of Marketing Cloud Services for EMEA North shares the common pitfalls, how to avoid them, and why data points are essential.

Learn the latest construction trends, how the construction stimulus is accelerating the future of construction, and much more.

Salesforce Director of Database Marketing, Ali Zaman, shares what a successful global GDPR implementation looks like for large organisations.

What are the big issues keeping CMOs tossing & turning at night? This blog highlights thoughts of CMOs from the world’s leading brands.

Supplier Relationship Management transformation is evolving, & PwC has tools to give a 360-degree view of your supply chain. Learn more here.

Sales programs are crucial for B2B organisations looking to drive sales and marketing alignment. Check out our blog to see why.

RefugeeForce aims to challenge and remove the stigma of what it means to be a refugee. Learn more about RefugeeForce here.

Salesforce Senior Managers, Michelle Grant and Rosemary Okolie, break down four key digital commerce trends in Europe. Read more here.

Sales teams are a crucial part of any business and sales program managers are key to navigating an uncertain climate. Read on to see why.

Businesses must harness the skills & intellect of the entire talent pool to ensure true gender balance is achieved to gain a competitive edge.