Thought Leadership

Learn how Orange Belgium increased efficiency, enhanced its customer experience, & successfully launched its new platform during pandemic.

Learn how tackling soft challenges has the highest correlation with transformation success: Analysis of 65 transformation programs worldwide.

Create your own data culture! Learn how a data culture can help organisations make better decisions & engage customers more effectively.

Inspirational leaders from Bolt Energie, TechGrounds, and CoderDojo share the importance of responsible leadership.

Best alternative (plus three top tips) for delivering targeted marketing and advertising without third-party cookies.

Bolt Energie’s COO tells why balancing profit with sustainable business helps boost competitive advantage & create a more sustainable world.

Director of Marketing Cloud Services for EMEA North shares the common pitfalls, how to avoid them, and why data points are essential.

Learn the latest construction trends, how the construction stimulus is accelerating the future of construction, and much more.

Salesforce Director of Database Marketing, Ali Zaman, shares what a successful global GDPR implementation looks like for large organisations.

What are the big issues keeping CMOs tossing & turning at night? This blog highlights thoughts of CMOs from the world’s leading brands.