Thought Leadership

Salesforce Senior Managers, Michelle Grant and Rosemary Okolie, break down four key digital commerce trends in Europe. Read more here.

Sales teams are a crucial part of any business and sales program managers are key to navigating an uncertain climate. Read on to see why.

Businesses must harness the skills & intellect of the entire talent pool to ensure true gender balance is achieved to gain a competitive edge.

Denis Hoogweg, Principal Solution Engineer for Salesforce, explores marketing automation trends and how will it look like in 10 years.

With Salesforce, efficiencies of scale and personalisation go hand in hand. Read how to give customers a unique and superior experience.

Discover how Salesforce teamed up with the Bank of Georgia to digitally transform its customer experience.

From focusing on ROI to seeing a candidate’s true potential, marketing leaders have a lot in common today. Here’s what they need to succeed.

This year’s crisis has changed the way we communicate. Learn how empathy can lead to better relationships and drive business success.

Guerrouj, International Content Expert, explains how we can reduce bias, define discrimination & increase diversity in the corporate world.

Read on to learn how we use Salesforce technology to scale IT capabilities and drive change across our organisation.