Recent Stories

Companies that drive innovation through the purposeful management of their innovation processes use a number of frameworks. Learn more here.

Salesforce Advertising Studio & Google Customer Match are a marriage made in advertising heaven. Learn more here.

This is Part 2 of our B2B marketing series. Start with our first post, What makes B2B marketing different to B2C? to take a look at what sets B2B marketing apart.

A major challenge for any organisation is how to cultivate a culture of innovation. Here are 5 ways you can create an innovative workplace.

Sales AI – what is it? Artificial Intelligence provides a smart companion that works with your CRM to help sales teams sell more effectively.

Salesforce & YouGov surveyed 2,000 UK consumers to examine attitudes to customer experience and the areas businesses need to focus on.

Dr. Howard Lightfoot of Cranfield University shares what servitization means and why it’s becoming a competitive priority for manufacturers.

Learn what sales leaders do to get the most from every moment, reclaim lost minutes, and maximise productivity.

A well-executed sales strategy can give you key insights into forecasting efforts, and help you make wise decisions about improving strategy.

Majority of UK customers now agree they’re willing to share personal data in exchange for personalised offers or discounts. Read more here.