What customers expect from marketing nowadays
Relevance
Individuality
Personalisation
Uniqueness
“Having that golden record in Salesforce doesn’t just help the retail team, it also means we can adapt all marketing communications to be more personalized and relevant.”
Customer data
Marketing managers need extensive data about each individual customer. Only then can they make the right decisions and develop successful strategies that convince customers to purchase.
Innovation
ROI
CMOs are optimising budgets and their marketing activities in real time. They are showing their value to the organisation in terms of activity, but more importantly in terms of business outcomes like leads, payments and revenue.
Teamwork
“We use Marketing Cloud to segment our audience and follow up with offers that match their interests at different stages in the sales funnel. With Einstein, we can pinpoint the best time to send communications so they’ll have the biggest impact and highest engagement rates.”
What marketing teams need today
Intuitive Tools
Creating customer journeys with the right messaging and content for each touchpoint is a complex task. Marketing teams need intuitive yet powerful tools to do this.
Work from anywhere
Instead of working with isolated individual solutions, marketing teams need a uniform platform and powerful collaboration tools to be able to work effectively with colleagues, regardless of location.
More Efficiency
In order to effectively scale all marketing activities, technologies (such as AI and marketing automation) are essential. Such tools can relieve and help marketers concentrate on the essentials and reduce costs.
Enablement
New tools, methods and technologies are firmly on the agenda for teams. In order to master them quickly and react to new trends, they have to keep their skills up to date.
How do marketing managers in medium-sized companies overcome challenges?
How do marketing managers in medium-sized companies overcome challenges?
State of Marketing Report: How Today's Trends Are Becoming Tomorrow's Strategies
Success stories of our customers
State of Connected Customer Report
Customer 360
All about Marketing Cloud
Salesforce for the midmarket
Trailhead for Marketing
Salesforce offers personalised and efficient marketing for medium-sized companies
Marketing managers in medium-sized companies do their best every day to deliver great customer journeys, outstanding customer experiences and successful campaigns. In order for them to increase customer loyalty and sales, they need technologies that support them effectively. With the Marketing Cloud as the world's leading marketing platform, those responsible for marketing get to know their customers better with the help of data, can plan and implement marketing campaigns across all channels and, thanks to AI support, personalize them. It's simple, fast, measurable and successful.
