B2B sales are changing.

Loyalty
Customers today are better informed and willing to change. Retaining them is becoming ever more challenging.

Agility
Customers expect partners to be flexible and open to change, in order to grow together.

Complexity
Customer relationships are now more complicated, with many groups and unknown decision-makers involved.

Autonomy
Customers want choice, some prefer personal contact and others self-service.
“It’s not about just automating our sales, it's shifting the entire sales mindset and showing how we can step up as a company and go to the next level.”

Transparency
Data insights provide sales managers with vital information around team activity, leads, opportunities and results.
Agility
Sales managers need to adapt quickly, changing strategies, resources and teams for a competitive edge. Innovation and new tools allow teams to work smarter.

Productivity
The right tools and skills allow sales teams to work collaboratively, anytime and anywhere. Tracking sales activities on a single platform keeps everyone on the same page.
Top talent
Sales managers need modern working environments and the latest technology to attract and retain the best talent. Creating a modern working environment can boost employee engagement.

“We want to remove as much complexity as possible from our business so our people can focus on delivering great experiences and great outcomes to our customers.”

What sales teams need today
360-degree view
Sales teams can offer a more personalised customer experience with a complete view.
Flexibility
Whether it's in the office, at home, or on the go, Sales teams need access to relevant data wherever they are.
One unified platform
Teams can work together more efficiently and achieve goals faster using a single source of truth.
More efficiency
Sales teams can focus more on selling by using automation, AI and self-service tools to minimise routine tasks.
How do medium-sized companies solve these tasks in practice?
5 success factors behind the best sales teams in medium-sized companies.
Learn how mid-market sales leaders are responding to new customer demands. They’re creating dynamic sales strategies, increasing customer satisfaction, and improving the engagement of their teams. Furthermore, they’re contributing to their organisation’s success.


Salesforce for the mid-market
Explore what we can offer medium-sized companies – even beyond sales.

Customer success stories
Be inspired by the success stories of other medium-sized companies.

Everything about Sales Cloud
Get to know Sales Cloud, the world's leading solution for sales.
Salesforce is the partner you and your sales team need.
We’ve helped medium-sized companies master their sales challenges for years. We simplify and automate processes, bring transparency to the customer journey, and make planning more efficient. One customer view allows you to deliver compelling experiences that drive loyalty.
