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Salesforce for Apparel, Footwear and Accessories

Be the brand consumers always want to wear with the world's #1 AI CRM for apparel, footwear and accessories. Activate customer data, build personalised marketing experiences and grow consumer satisfaction with the leading accessories, apparel and footwear CRM.

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Leading apparel, footwear and accessories brands use Salesforce to deliver profitable growth.

Ariat customer story
Fila customer story
Gucci customer story
Breitling customer story
Guess customer story
Rossignol customer story
A Data Cloud map with attributes like personalisation profile and offers pointing to one individual.

Action consumer data.

Automate data management, scale personalised engagement, reduce costs and increase ROI to acquire and grow consumer relationships.

  • Access real-time data. Increase speed to market with the trusted data you need to identify key audiences, power AI and analyse performance at your fingertips.
  • Build a unified consumer profile. Harness all of your data, from any source across the business, to gain insight into consumers and increase their lifetime value.
  • Activate seamlessly in any channel. Personalise every touchpoint in each consumer relationship with AI recommendations, decisioning and journey automation.
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A data cloud map with attributes like personalisation profile and offers pointing to one individual.

Build personalised marketing and commerce experiences with data and AI.

Create connected, personalised and data-driven consumer experiences that drive revenue and build loyalty, from discovery to delivery.

  • Automate the consumer journey. Deliver a consistent experience across all marketing and digital touchpoints. Then use valuable ecommerce data to fuel marketing initiatives.
  • Reduce consumer acquisition costs. Use AI-powered analytics to activate consumer segments and drive personalised journeys that increase conversion rates and grow business revenue.
  • Increase retention and lifetime value. Create more effective campaigns that build valuable consumer relationships leading to more conversions and increased loyalty.
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A new order template with an action taskbar, call controls and a timeline.

Grow customer satisfaction and revenue.

Empower service agents with intelligent, integrated tools to deliver excellent service, increase sales and maximise efficiency.

  • Improve the resolution experience. Deliver high-touch, quality service with relevant real-time data and a consumer goods data model.
  • Scale service excellence. Solve customer enquiries faster and more efficiently using prebuilt consoles surfacing key retail execution and account data.
  • Increase account sales. Equip agents with integrated telesales capabilities and penny perfect pricing to cross sell and up sell products.
  • Improve operational efficiency. Harness industry flows, automation and AI to reduce time and cost to serve.
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Build your own apparel, footwear and accessories solutions with these products:

Customer Data Cloud for Marketing

Activate your data, scale insights with AI and unify all your data in a single customer profile.

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Marketing Cloud Personalisation

Automate dynamic offers for each customer in real time across each moment in the customer journey.

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Marketing Cloud Intelligence

Optimise marketing performance and spend across campaigns and journeys with cross-channel analytics and reporting.

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Community Cloud

Grow revenue and savings at every step in your customer journey with AI-powered commerce experiences that wow.

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Order Management

Cut costs and drive efficient growth with the customer-first Order Management system.

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Consumer Goods Cloud for Service

Grow satisfaction and revenue.

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Keep up with the latest apparel, footwear and accessories trends, insights and conversations.

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Ready to take the next step with world’s #1 AI CRM for Consumer Goods?

Start your trial.

Try Consumer Goods Cloud free for 30 days. No credit card. No installations.

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Learn how Salesforce delivers profitable growth.

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Salesforce CRM for Apparel, Footwear and Accessories FAQs

Salesforce has built robust solutions for apparel, footwear and accessories companies with the world's #1 AI CRM for apparel, footwear and accessories. It has proven experience in activating customer data, building personalised experiences and growing customer satisfaction.

Choose the products that are right for you by evaluating the individual needs of your business. Whether your goal is to activate your data, create personalised experiences or grow customer satisfaction, you can select the right amount of capabilities for your team with our apparel and footwear CRM.

An apparel and footwear CRM is a software solution that lets you strengthen customer relationships and drive business efficiency. Salesforce for Apparel, Footwear and Accessories solutions are industry-specific to use B2B and B2C data to create connected experiences and deliver profitable growth.