People are everything to the American Red Cross. Founded in 1881, the country’s leading emergency relief and preparedness organization offers assistance, training, and preparedness services to hundreds of millions of people each year. Much has changed since its early days when the telegraph was the main method of communication. Today the organization uses Salesforce to build closer connections with both the individuals it helps and the volunteers that are critical to its operations. According to Ronnie Strickland, CIO, "Salesforce is a critical part of our community outreach. We work together to help the public." The Red Cross started using Salesforce when it wanted to more effectively manage relationships with volunteers, financial donors, and blood donors and recipients. It consolidated information from 150 national partners and more than 500 local field units in Sales Cloud to make it easier to build relationships with supporters and volunteers, thank them for their efforts, and get the word out during a crisis. "Donors and volunteers are the heart and soul of our organization. The closer we can stay with them, the more we can do for the public at large," says Strickland. Because operations are now in the cloud, volunteers can get up and running quickly during a crisis. With Salesforce, volunteers can bring and use their own smart phones and iPads to coordinate disaster relief efforts. Not only does the organization save money, but it can onboard new volunteers with minimal IT involvement.