KEYNOTE ROOM (English with simultaneous French translation)

At Salesforce, we’re working together with our Trailblazers and the community to create positive change in the world, and transform careers and companies. During the keynote we are going to share with you the latest disruptive technologies and talk about how Trailblazers are leveraging the Salesforce platform to better connect to their customers through a trusted, smarter Customer 360.

Join Dominic Waughray, Managing Director and Member of Managing Board at World Economic Forum, to learn about the latest developments on the recently established Uplink project, a new, open-source digital platform to foster mass participation from entrepreneurs, community groups and other interested parties or individuals to meet the UN’s Sustainable Development Goals.

Also hear from our Trailblazer Renaud Daniel, Head of Marketing, Sales and E-Business Technology at Nestlé and explore how the world's largest food and beverage company, is committed to enhancing quality of life and contributing to a healthier future.

An exciting Swiss “Mittelstand” panel composed of Roland Frey, Institutional Client Servicing at Lombard Odier, Eric Blum, Chief Customer Officer at Nexthink and Daniel Petrariu, Head of Product Management at Frontiers will explore how digital disruptive technologies, modern leadership principles and great teamwork come together to redefine customer centricity.

11:30-12:00

KEYNOTE ROOM

Way Beyond Marketing, the rise of the hyper-relevant marketers – based on a research conducted by Brand Learning (part of Accenture) 935 surveys completed by CMOs, 564 by CEOs, 25 in depth discussions, 17 industries and 12 countries represented. Marketing is undergoing a profound shift. 90% CEOs and CMOs agree that the function will change fundamentally over the next 3 years. Change is being driven by disruptive new competitors who are attracting customers with more relevant experiences and their ability to adapt as customer needs evolve.

With Alessandra Marniga, Consumer Insight & Growth Fashion and Luxury Capability Lead
Martin Borrett, Managing Director Brand Learning & Sales Capability

11:30-12:00

BREAKOUT ROOM 1

Customer service requirements are constantly increasing. If you want to meet the demands of your customers, in many cases you have to offer personal service that goes far beyond standards.
Today's customers are no longer using traditional channels such as telephone or e-mail anymore. Instead, social media is becoming increasingly important as it allows customers to voice their opinions about your brand. Your support must therefore serve all channels in order to communicate with your customers exactly where they really are. Learn how to use Salesforce to create a customer service experience that is networked with sales and marketing on a single platform, and uses artificial intelligence to delight your customers.

11:30-12:00

BREAKOUT ROOM 2

64% of consumers and business buyers say companies need cutting-edge digital experiences to keep their businesses. Above all, it is important for customers to be addressed at the right time with the relevant message via the preferred channel. With Salesforce Marketing Cloud you have a platform with which you can offer every customer his individual customer journey - e.g. via e-mail, mobile, advertising and the Internet. See how VF corportation is creating a seamless experience across every customer touchpoint for all of its brands.

With Adrian Ferrero, Digital Marketing Director and Andrea Boehm, Senior CRM Manager, VF Corporation

11:30-12:00

BREAKOUT ROOM 3

For a long time now, mechanical engineering has not only been about selling products, but above all about customer experience, operational excellence and worldwide cooperation with partners. Digitalization creates completely new opportunities for this. With Salesforce solutions for manufacturing, you can have a unified platform for sales, customer service, marketing, and partners to provide personalised support for every prospect and customer. Learn how to streamline global collaboration with partners, automate internal processes such as quoting, and use the Salesforce Platform to meet the new standards.

With Lorene Grandidier, Group Digitial Transformation Manager, Cavotec

13:00-13:30

KEYNOTE ROOM

How are the world's most advanced marketers connecting their customer data to provide a personalized experience at every touchpoint? In this fast-moving keynote, global product marketing leader Chris O'Hara will show you how companies are connecting their data today, the innovations we announced with Customer 360 Truth at Dreamforce, and show you the connected future.

With Chris O'Hara, Global Product Marketing, Salesforce

13:00-13:30

BREAKOUT ROOM 1

DXC Technology, the world’s leading independent, end-to-end IT services company, manages and modernizes mission-critical systems, integrating them with new digital solutions to produce better business outcomes. The company’s global reach and talent, innovation platforms, technology independence and extensive partner network enable more than 6,000 private- and public-sector clients in 70 countries to thrive on change. For more information, visit www.dxc.technology.

13:00-13:30

BREAKOUT ROOM 2

In this fast-paced breakout session, you will discover the power that AI and Advanced Analytics can unleash in your company and business. You capture and hold a lot of data in your Salesforce solution. We show you specific use cases on how to create value for your business and how to use that wealth of data to improve your end-to-end processes. We will also explore how you can use your data to engage your employees. They are the critical success factor who make or break your digital transformation, so learn how you can make your digital transformation a success by prioritising people over technology.

With Peter Kasahara, Partner and Leader PwC Digital and Customer Services, PwC Switzerland

13:00-13:30

BREAKOUT ROOM 3

Businesses that are using Salesforce Einstein are seeing tremendous success. Time to resolve service cases has dropped by as much as 80%. Marketing campaign conversion rates have increased by up to 150%. Leads have been 4x more likely to convert to sales. With Artificial Intelligence baked into the Salesforce Customer 360 Platform, including products like Einstein Voice, Einstein Prediction Builder and Einstein Next Best Action, employees are more productive than ever. Instead of hammering through mundane tasks, they can focus on how best to connect with their customers. While the promise of AI is tremendous, many companies still don't know how to get started. Join us at the Einstein keynote where you will learn how to quickly begin your AI journey.

13:45-14:15

KEYNOTE ROOM

We help to see and understand data. This mission guides everything we do at Tableau. Join us and learn how Tableau brings people and data together. Take a closer look at the technology tha makes self-service analytics possible!

13:45-14:15

BREAKOUT ROOM 1

Once upon a time, companies struggled to recognise the value of data. Whilst the media industry was leading the path, Tamedia was revolutionizing the way brands were relating to their customers from brand storytelling to data-telling. And customers lived happily ever after.

With Olaf Melber, Head of Paid Media & Distribution, Tamedia
Gioacchino Aurelio, Lead Consultant Marketing Cloud, Isobar

13:45-14:15

BREAKOUT ROOM 2

With insights from over 2,500 Salesforce customers worldwide, 8th-annual Bluewolf's State of Salesforce report covers best practices across Salesforce's diverse product suite for 2020. Learn about emerging technologies, key investment needs, and how to maximize the value from your Salesforce investment. What does it mean for Swiss Customers, Get the point of view from Pascal Guilbert, Chief Information Officer at TAG Heuer and challenge your own strategy towards best companies. Join us to get a free copy of the report.

With Pascal Guilbert, Chief Information Officer, TAG Heuer
Josselain Prost, Practice Director, Bluewolf

13:45-14:15

BREAKOUT ROOM 3

Customers live in a digital-first world, and they now expect more from their financial services providers including trust, transparency, and convenience. As financial services firms adapt to these changing customer expectations, they are also striving to keep up with a growing array of channels, evolving regulations, and disruptive competitors. Hear how financial services trailblazers Lombard Odier and UBP are succeeding in this era of transformation with personalised and connected engagement that grows customer trust and loyalty.

With Roland Frey, Institutional Client Servicing, Lombard Odier 
Chelsea Mori, Business Intelligence Analyst, Lombard Odier 
Zineb Bennani, COO Institutional Clients, UBP

14:45-15:15

KEYNOTE ROOM 

Stay tuned for more information!

With Antonio Carriero, Chief Digital and Technology Officer, Breitling

14:45-15:15

BREAKOUT ROOM 1

Are you currently moving or considering moving to Lightning Experience? Then this session is for you! Come hear from 3 local hands-on leaders from IATA, Sonova, and STMicroelectronics who have guided their company through success transitions to Lightning. The format is an open Panel where these experts answer tough questions where you can learn from their experiences.

With Anne Falut, Business Support Program Director, STMicroelectronics
Pedro Velasco, Salesforce Platform Manager , IATA
Matthias Rohner, CRM Business Manager , Sonova

14:45-15:15

BREAKOUT ROOM 2

Hardly any other industry is as characterized by rapid changes as that of commerce. Consumers today expect a personalized, seamless customer journey across all channels. Visual search and predictive recommendations using artificial intelligence are becoming increasingly important for the shopping experience. In the B2B sector, too, there is a transformation towards the shopping experience known from the private sector: fast, simple and available online as self-service at any time.

Learn from Trailblazers like Anthony Lesueur, eCommerce, Digital and Omnichannel leader at Vilebrequin, how his organisation embraces a customer centric approach and translates it for its e-Commerce and retail stores.

14:45-15:15

BREAKOUT ROOM 3

Discover myTrailhead, an innovative new solution that makes it easy to enable your external communities on any learning topic at scale.

For Omya, change management was a key area for success when they decided Salesforce to become their new CRM platform. With myTrailhead, Omya is offering their employees a self-service mobile-friendly learning environment to address Salesforce adoption from the very beginning. Omya is able to leverage the power of Trailhead, customized with Omyas MyTrailhead company brand and content.

With Nilesh Ghaisas, Head IT, Sales, Marketing and R&D Applications, Omya

15:30-16:00

KEYNOTE ROOM

Community Cloud is an online social platform from Salesforce that enables companies to connect customers, partners, and employees with each other and the data and records they need to get work done. Users can visit the community to find answers to questions or ask for help from another community member. Discover how Nexthink and Itecor are streamlining key business processes and connecting with customers, partners and employees.

With Eric Blum, Chief Customer Officer, Nexthink

15:30-16:00

BREAKOUT ROOM 1

Head to breakout room 1 and join your Salesforce Small & Medium Business peers to celebrate small to medium-sized business leaders like yourself who’ve brought their passions to life in unique ways. You’ll hear from trailblazing small businesse like Flyability using Essentials to win and keep more customers, who have scaled their sales, service, and marketing teams with Salesforce.

With Salvatore Bocchetti, Strategy Director, Flyability

15:30-16:00

BREAKOUT ROOM 2

In this session, participants will be given a chance to guide Rachel's online journey through their mobile phones and understand the technology that empowers this journey through Data, AI and Real-Time Personalization.

15:30-16:00

BREAKOUT ROOM 3

Every digital transformation starts and ends with the customer. Customers expect connected experiences across every channel and touchpoint, and integration is now a strategic part of every digital transformation. Join us to see how MuleSoft helps organisations dramatically accelerate their innovation.

11:30-12:00

TRAILBLAZER THEATRE

13:00-13:30

TRAILBLAZER THEATRE

13:45-14:15

TRAILBLAZER THEATRE

In the retail and luxury industry today we have the business challenges of sell out information, stock information, consumer engagement, competition and sales rep efficiency. During this session we will tackle these business challenges and discuss how technology is disrupting the consumer habits and how you can use technology and the ecosystem in order to address these challenges.

14:45-15:15

TRAILBLAZER THEATRE

Bonfire represents an extensive digital transformation campaign by the Zermatt-Matterhorn destination to ensure competitiveness in the tourism industry. Bonfire enables Zermatt-Matterhorn service providers to offer the best possible digital experience to their guests while providing relevant information across all channels. In November 2019 Bonfire was awarded the Milestone Tourism Prize in the innovation category for its future-oriented projects that bring together all the region’s service providers on one platform. Learn how Andreas Mazzone, CEO of Bonfire, is creating an outstanding digital customer experience for the guests of the destination. Get inspired how Bonfire has managed change by enabling traditional businesses digitalize and fostered the prosperity of the local community of Zermatt.

With Andreas Mazzone, CEO Bonfire AG, Zermatt

15:30-16:00

TRAILBLAZER THEATRE

Salesforce’s multinational customers are increasingly looking for localised solutions and insights to both sell and serve in the rapidly expanding market of China. The economy of China is undergoing massive changes that will transform how people consume goods and services. Alibaba and Salesforce have entered an exclusive partnership covering the enterprise markets of mainland China, Hong Kong, Macau and Taiwan. Alibaba is the largest firm in Asia in the Infrastructure services market and reaches an estimated 75% of the internet users in China. Alibaba also provides one of the largest marketplaces in Tmall and also its related AliPay service.

In this session both Salesforce and Alibaba will share their insights to the market of China and current customer experiences. 

With Chris Dally, Global Cloud Business Development, Alibaba and David Buchanan, Strategic Partnership Evangelist, Salesforce