The shopping journey doesn’t end once an order is placed. In fact, it’s just the beginning of your relationship with the customer, as order fulfillment experiences heavily influence both satisfaction and brand loyalty. Shoppers demand an easy, seamless path from payment to product and from shipment to return, regardless of context.
This guide examines the importance of order management as the backbone of any successful unified commerce strategy, and how to build a business case for the implementation that is right for you.