Salesforce Live: Danmark

Increased digitalisation in Life Science during COVID-19 - LEO Pharma learnings and strategy going forward

COVID-19 has had a severe impact on the Life Science industry. In this session we will address some of the most compelling changes, and how these have lead to increased digitalisation of the industry. Head of Global Digital Marketing & Engement at LEO Pharma, Kasper Jerlang will explain about the digitalisation of their Commercial operations and how this has evolved over the last years by leveraging Veeva and Salesforce technologies as enabler of the change. Kasper will also address the impact COVID-19 is having at LEO Pharma, and how the company is adopting new ways of engaging with HCP’s in a digital manner.

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