Trends in Retail and Consumer Goods Marketing
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See how retail marketers are driving success in the coming year.

Salesforce Research surveyed nearly 900 retail and consumer goods marketing leaders worldwide to discover how:

Cross-functional dynamics are shifting to satisfy customer and business demands
Data is transforming the way marketers operate
Personalization is becoming more refined at the crossroads of intelligence and trust
New standards of engagement are inspiring and challenging marketers

From integrated retail experiences to personalized customer journeys, discover the trends redefining retail and consumer goods marketing.

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