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Here are the major small business trends from 2500+ leaders worldwide:

 

1. Communities Step Up

 
67 %

Sixty-seven percent of SMB leaders say community support has been important to their company’s survival.

 

2. Customer and Employee Engagement Take Priority

 
71 %

Seventy-one percent of SMBs say their customers expect online transactions and nearly the same proportion have an e-commerce presence.

 

3. SMBs Embrace the Digital-First World

 
50 %

More than half of growing SMBs accelerated investments in sales and customer service technology over the past year.

 

4. SMBs Foresee Long-Term Changes

 
75 %

Seventy-five percent of SMB leaders believe shifts they’ve made to their business operations over the past year will benefit them long-term.

 
 
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