Last year was both a challenge and an opportunity for grocery retailers and brands alike; the pandemic caused a channel shift as consumers moved online, accelerating digital roadmaps. That move is permanent and has resulted in budgets for 2021 changing across the industry as different aspects become the focus for growth.
In collaboration with Internet Retailing, we surveyed 50 executives in the industry and conducted in-depth interviews with leading grocery retailers, FMCG and CP brands to determine the impact of covid-19 on their business and their focus areas, growth vectors and priorities for the coming 12 months. They offer insights into:
