Salesforce and Internet retailing have teamed up again to deliver a research report based on a consumer survey to tell the story of grocery shopping through the eyes, voices, and actions of today's consumers across Europe. In order to do that, RetailX surveyed 6,750 consumers across Europe to fully understand their feelings and behaviour towards grocery shopping and the industry.
Highlights of this research include:
- The depth of loyalty shoppers have for their current grocery store
- Why customers do or don’t share personal information and join loyalty schemes
- How factors beyond price increase loyalty and drive retention
- Whether consumers have returned to pre-pandemic behaviour
- Why internet users do or don’t shop online for groceries
- What would make them switch retailer or brand for either some or all of their grocery shopping
- The implications for retailers and brands and the trends, behaviours, challenges and opportunities for 2022
