Consumer Goods Cloud
Deliver profitable growth on one connected platform. Together, humans and agents can integrate planning and execution on the world's #1 AI CRM for consumer goods.
Leading brands leverage Salesforce Consumer Goods Cloud to deliver profitable growth.
What can you do with Consumer Goods Cloud?
Consumer Goods Cloud lets companies integrate planning and execution on one connected platform. This powerful consumer goods CRM delivers AI Agents, unified B2B and B2C data and embedded AI actions across every team. Key account managers can optimise forecasting and improve trade promotions, field teams can perfect retail execution and service teams can deliver excellence.
Accelerate growth and drive productivity.
Move deals forward faster by guiding sellers through the sales process. Get deal specific insights and easily unify opportunity and account data for a single customer profile — whether in CRM or on the go.
Automatically capture emails, events and other types of engagement activities directly in CRM. Manage activity data associated to the relevant leads, contacts, accounts and opportunities in one spot, creating a single source of truth. Get visibility into selling activities at scale with out-of-the-box reporting to make it easy to focus on what matters most.
Use data to drive action with out-of-the-box reporting tools. Visualise metrics with dashboards and personalise reports so every sales representative has the information needed to sell faster.
Optimise account planning.
Conduct volume, cost, baseline management and target planning from one unified customer business plan.
External data source integration enables planning at the region, customer or SKU level by letting teams review real-time performance vs. actuals.
Review store performance and quotas with platform analytics to prioritise store visits and in-flight embedded reports for live, off-line reporting.
Improve trade promotion effectiveness.
See a Gantt-like visualisation of all the promotions and activities on one screen with filters like category, time range, account and product.category, time range, account and product.
Get clear visibility into trade budgets and chequebooks, including live rate and dynamic funding.
Determine the best promotion to run prior execution by testing various tactics to produce an optimal cost/volume ratio.
Unlock perfect retail execution.
Plan each visit and determine which tasks will need to be completed at each store.
Optimise field execution with real-time insights, configurable activity lists and task assignments to guide employees in the field.
Give mobile employees the power to access retail execution capabilities and operational insights on the Off-line Consumer Goods iOS and Android apps.
Grow customer satisfaction and revenue.
Automatically route any object that can be put into a Salesforce queue directly to reps to ensure critical assignments are taken care of quickly.
Surface key data, insights, alerts and actions in a prebuilt timeline view of visits and orders designed for the Consumer Goods Service agent.
Build a basket with advanced features taking into account product promotions, manual discounts, unit of measure specification and more.
Extend the power of Consumer Goods Cloud with these related products.
Consumer Goods Cloud Pricing
Find the right Consumer Goods Cloud products to meet your business needs.
Customer Planning and Forecasting
Out-of-the-box account planning and forecasting solution to develop a single source of truth.
Contact sales
- Customer Business Planning
- Data Visibility and Aggregation
- Real-time Reporting
Trade Promotion Management - Enterprise
Out-of-the-box account planning and forecasting solutions to develop a single source of truth.
Contact sales
- Promotion Planning
- Claims and Funds Management
- Real-time Reporting
Retail Execution - Merchandiser - Enterprise
Out-of-the-box solution to optimise field rep execution.
100
€
EUR/User/Month
(Billed annually)
- Consumer Goods Data Model
- Visit Planning
- Visit Execution
Consumer Goods Cloud for Sales - Enterprise
Out-of-the-box sales capabilities to grow accounts and productivity.
225
€
EUR/User/Month
(Billed annually)
- Lead, Account, Contact & Opportunity Management
- Einstein Activity Capture
- Consumer Goods Cloud Data Model
Consumer Goods Cloud for Service - Enterprise
Out-of-the-box service capabilities to grow customer satisfaction and revenue.
225
€
EUR/User/Month
(Billed annually)
- Service Console
- Telesales
- Consumer Goods Cloud Data Model
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
AI, Data and CRM are how we achieve the promise of speaking directly to consumers with the thing that matters most to them.
Doug MartinChief Brand and Disruptive Growth Officer, General Mills
POI recognises Consumer Goods Cloud as an award winning solution 5 years in a row.
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Learn new skills with free, guided learning on Trailhead.
Hit the ground running with Consumer Goods tips, tricks and best practices.
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Try Consumer Goods Cloud free for 30 days. No credit card. No installations.
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Consumer Goods Cloud FAQs
Consumer Goods Cloud is our industry-built AI solution that allows consumer goods companies to bring B2B & B2C planning and execution together with the world's #1 AI CRM for consumer goods to enable companies to deliver profitable growth by transforming how brands collaborate with channel partners.
Companies seeking consumer goods technology to streamline sales planning and optimise execution use Consumer Goods Cloud. From key account managers to sales operations, field teams and service teams, everyone is better equipped to grow revenue and customer satisfaction.
Like the Salesforce mobile app, Consumer Goods Cloud runs on iOS and Android.
No you do not need any other products to run it. Consumer Goods Cloud includes the best of Sales Cloud and/or Service Cloud, but it’s packed with industry-specific extra consumer goods technology like an extended data model and specialised mobile app.
Consumer Goods Cloud is comprised of 5 unique solutions: Customer Planning and Forecasting, Trade Promotion Management, Retail Execution, Consumer Goods Cloud for Sales and Consumer Goods Cloud for Service. Select the right solution/solution combination based on your business needs.
You can access your free trial of this powerful consumer goods technology by clicking the link below to access a 30 day free trial of Consumer Goods Cloud for Sales, Consumer Goods Cloud Retail Execution or Consumer Goods Cloud for Service to see how you can grow your business.
You can find a detailed list of our pricing on our pricing page (https://www.salesforce.com/products/consumer-goods-cloud/pricing/)
