Salesforce AI delivers trusted, extensible AI grounded in the fabric of our Einstein 1 Platform. Utilise our AI in your customer data to create customisable, predictive, and generative AI experiences to fit all your business needs safely. Bring conversational AI to any workflow, user, department, and industry with Einstein.
Check out the latest news and product innovations that bring trusted AI into the flow of work.
Drive productivity and personalisation with predictive and generative AI across the Customer 360 with Salesforce Einstein. Create and deploy assistive AI experiences natively in Salesforce, allowing your customers and employees to converse directly with Einstein to solve issues faster and work smarter. Empower sellers, agents, marketers, and more with AI tools safely grounded in your customer data to make every customer experience more impactful.
Experience AI built into the flow of work, for any workflow, user, department, and industry.
Sell faster with trusted AI for sales. Ask Einstein to write emails enriched with customer data, generate concise summaries of sales calls, and use actionable insights to inform conversations. Use real-time predictions to guide sellers to close deals, automate sales process, and build stronger relationships with Sales AI.
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Deliver more personalised and impactful customer service experiences while boosting agent productivity. Ask Einstein to help surface relevant information during customer support interactions to solve issues faster and delight your customers. Automatically summarise case resolutions and build a knowledge base to empower agents, scale your service operations, and drive immediate value.
Drive personalisation and productivity at scale with predictive and generative AI built directly into your marketing platform. Use insights to boost engagement, build highly personalised customer journeys and automatically customise outreach. Delight your customers with interactions powered by Einstein.
Personalise every buyer and merchant experience with the most trusted and flexible ecommerce AI tools. Automatically generate product descriptions, recommend relevant products, and create seamless buying experiences. Innovate faster and increase conversions with Einstein.
Einstein Copilot is your AI assistant for CRM built into the user experience of every Salesforce application. Empower teams to get work done faster with intelligent actions, deploy conversational AI with built-in trust, and extend a unified copilot with clicks.
Build and extend AI for CRM. Configure actions, prompts, and models to customise Einstein Copilot for your specific business needs. Enable users to engage with AI using natural language to execute tasks.
Extend Einstein Copilot with actions composed of familiar platform features like Flows, Apex code, Mulesoft APIs, and more. Turn workflows into copilot actions and test those interactions in a seamless user interface to monitor and govern your copilot.
Help employees finish tasks faster by creating prompt templates that summarise and generate content with clicks. Create more relevant prompts grounded in your business data from CRM, Data Cloud, and external sources to augment every business task. Build prompts once and reuse them everywhere in Einstein Copilot, Lightning pages, and flows.
Build or bring your own predictive AI models and LLMs into Salesforce and to the Einstein Trust Layer. Use no-code ML models in Data Cloud and seamlessly manage your AI models in a unified control plane.
Unleash the benefits of generative AI while protecting the privacy and security of your data, improving the accuracy of your results, and promoting responsible use of AI tools across your organisation. Built natively into the Salesforce Platform, the Einstein Trust Layer includes best-in-class features and guardrails designed to help you deploy AI you can trust.
Improve the accuracy and relevancy of your results with context about your organisation – from both structured and unstructured data sources – without compromising safety, security, or privacy.
Protect the privacy and security of your company and customers by masking the sensitive data included in AI prompts.
Deploy AI with Ethics by Design. The Salesforce Ethics team has created ethical and humane use guiding principles for our teams to intentionally embed in the design, development, and delivery of software. Our unique ethical AI policies ensure that our products align with our principles.
AI solutions have the power to transform your business. But it can also put your data at risk. Einstein is built on a powerful Trust Layer that safeguards your company’s sensitive customer data. So you can use any AI model — and keep your data locked down tight.
Einstein is built on an open platform. You can safely use any large language model (LLM). Ours, yours, or any other you choose. Salesforce Research has developed its own domain-specific LLMs. And Einstein lets you work with any model in an ecosystem of industry-leading LLM platforms.
From support, expert guidance, and resources to our trusted partner ecosystem, we're here to help you get more value from Salesforce in the AI era.
"The combination of AI, data, and CRM allows us to help busy parents solve the ‘what’s for dinner’ dilemma with personalised recipe recommendations their family will love."
Heather ConneranDirector, Brand Experience Platforms, General Mills, General Mills
Salesforce Einstein is the #1 Trusted AI for CRM that delivers AI-powered predicitions and generated content. Einstein provides conversational UI for AI in every app or workflow, delivered on an extensible and trusted suite of builders for customising prompts, skills, and models on our metadata-driven Salesforce Platform. Built on the Einstein Trust Layer, Einstein enables you to benefit from AI without introducing risk, juggling different AI vendors, or locking yourself into one model provider. CRM and Data Cloud data enrich and provide context to Einstein for more accurate and relevant outputs.
Salesforce Einstein includes, but is not limited to, generative AI capabilities such as generating sales emails, customer service replies, and more.
Einstein generative AI helps businesses achieve increased productivity and reduced costs by reducing the time it takes to complete manual tasks and improving the personalisation and relevance of content. Einstein also helps companies to maintain trust with their customers by keeping their customers' data safe.
Einstein is natively embedded into the Salesforce Platform and leverages data from CRM and external applications to provide insights, predictions, and generated content directly in the flow of work.
Rights of ALBERT EINSTEIN are used with permission of The Hebrew University of Jerusalem / CMGWorldwide.com
