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Digital Storefronts

Deliver commerce your way with a flexible online store platform. Use templates, composable storefronts, headless APIs — or any combination of the three.

See faster time to value, and scale quickly with storefront templates.

Storefront Templates

Boost conversions with templates for B2C, D2C, and B2B — all designed for success and built on best practices. Automated setup flows help you quickly create feature-rich localized storefronts, customized by geography and language, translated down to the product description level, and connected to the world's #1 CRM.

Mobile device screen showing the checkout process, with shipping and payment options on screen.

Drive productivity with clicks, not code, and AI-powered automation. From Einstein Product Recommendations — which delivered over 51 billion recommendations during Cyber Week — to Einstein Copilot for Merchants, exceed business goals with AI guidance and generative one-on-one promotions, product descriptions, and storefront design.

Desktop screen showing a templated website being built.

Extend your capabilities with a trusted network of over 8,000 certified partner apps at your fingertips, all tried and tested through rigorous security reviews and certifications. Speed time to value and generate revenue with a focus on building business solutions, not integrations.

Desktop device showing partner apps madmobile, threekit, FedEx, PayPal, and more.
Mobile device screen showing the checkout process, with shipping and payment options on screen.
Desktop screen showing a templated website being built.
Desktop device showing partner apps madmobile, threekit, FedEx, PayPal, and more.

Create flexible storefronts with composable commerce.

Composable Storefronts

Drive 41% higher conversions with a fast user experience and app-like features on web. Built on Progressive Web App technology, the Composable Storefront offers 40% faster page loads and a smoother browsing experience with persistent navigation headers, content placeholders, and offline-capable mode.

Desktop screen showing an app-like retail environment.

Reduce costs knowing front-end hosting, scalability, and security are taken care of — with no extra fees. All the infrastructure required to build and manage your decoupled storefront is built in, so you can get to market faster and offload operational costs and burdens.

Deployments window with 'Bundles' and 'Deployment History' tabs. Pop-out window reads 'Deployment Bundles, PLP Update. Deployed at 2pm by Jonathan Sanders.

Achieve business goals with your choice of out-of-the-box functionality and third-party partners. With the most complete commerce solution, you can confidently pick what third-party solutions to integrate based on business impact alone, not the need to fill gaps. Salesforce's composable commerce ecosystem offers pre-built integrations and transparent pricing, ensuring build predictability.

Graphic illustrating the shopping journey in modules, from cart to checkout.
Desktop screen showing an app-like retail environment.
Deployments window with 'Bundles' and 'Deployment History' tabs. Pop-out window reads 'Deployment Bundles, PLP Update. Deployed at 2pm by Jonathan Sanders.
Graphic illustrating the shopping journey in modules, from cart to checkout.

Meet your shoppers anywhere with headless APIs.

Headless Commerce

Transact on every touchpoint with headless APIs. Customers and buyers are looking for you across every channel. Make sure your commerce is showing up with headless APIs, and feel empowered to build or bring your own web storefront on top of the Commerce Cloud platform.

Desktop screen showing Salesforce Guide: Get Started with the B2C Commerce API.

Empower developers to move fast with the latest development tools and technology. The Salesforce Developer Portal offers a community to learn and share, as well as a one-stop-shop for APIs, sample apps, toolkits, developer docs, and support resources.

Desktop screen showing the Salesforce Success Center with developer resources.

Ensure success at global scale with always-on, 99.99% historical uptime and over 2 billion shoppers on the platform across 84 countries. The world’s leading brands trust Commerce Cloud to manage high-scale events like flash sales and Cyber Week, during which our customers saw 11% more sales than the industry average.

Desktop screen showcasing 179 instances, all with an Available marker.
Desktop screen showing Salesforce Guide: Get Started with the B2C Commerce API.
Desktop screen showing the Salesforce Success Center with developer resources.
Desktop screen showcasing 179 instances, all with an Available marker.

Get the most out of your online store platform with thousands of partner apps and experts.

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Digital Storefronts FAQ

An online store platform is a solution to build and manage the customer-facing digital experience that shoppers and buyers interact with. The platform usually includes templates, front-end infrastructure, and APIs.

If your business sells or engages customers online, you'll need online store software.

An online store platform enables you to build a digital experience to engage and convert your customers. You should look for an online store platform that gives you the flexibility to build the digital storefront your way, whether that’s through templates, composable commerce, headless APIs — or a combination of all three.

Online storefront software integrates with your commerce platform (either natively or through APIs) and includes all the tools to build and manage the customer-facing experience.