The Small Business Marketer's Guide to Understanding Your Customer

5 Use Cases to Personalize Customer Interactions

 
Customers want companies to meet them where they are. That means consistent interactions across departments and channels and experiences that are tailored to their wants and needs. So how do small businesses with fewer resources meet these customer expectations and stand out from the competition? They need to embrace new channels, use time-saving technologies like AI, and adopt new ways to personalize experiences.
 

88% of small business marketers believe they must continually innovate in order to remain competitive.

State of Marketing Report, 2024.
To meet these rising expectations, small businesses need a single view of the customer across departments. However, this is impossible if marketing, sales, service, and commerce use different platforms and point solutions. Without a single view of the customer, small businesses can’t use new technology to personalize customer interactions, they can’t use AI to automate processes, and they can’t deliver consistent experiences that customers demand.
 

39% of small business marketers say they don’t have real time data access to execute campaigns.

State of Marketing Report, 2024.
 
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5 Use Cases to Give Your Customers Tailored Experiences, Fast

As a growing business, you're likely asking your teams: How can marketing work better with sales, service, and commerce? How can I eliminate manual processes and save time? How can I organize my data so I can create better customer experiences across all channels?

In this guide, you'll learn how Marketing Cloud Growth and Advanced Editions help small businesses get their data in order and use that data to quickly personalize journeys across the entire customer lifecycle with 5 use cases that help you:

  • Create a strong data foundation
  • Leverage data to better understand your customer
  • Create campaigns faster with Agentforce
  • Personalize every interaction with connected data
  • Take a data-driven approach to optimizing marketing efforts
 
 

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