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Connected Health Consumer Report

New research from 12,000 global health consumers on trust.

DEC 6 2021. 5 MIN READ

The relationship between consumers and health companies has changed dramatically over the past two years. This report dives into the evolving consumer opinions and experiences within the payer, provider, medical technology, and pharmaceutical sectors.

The findings reveal the importance and implications of consumer trust in health. Download the report to gain an understanding of today's health landscape and:

How consumer behaviors have changed since 2019
What can increase trust in the healthcare and life sciences sector
Variations in consumer trust by generation and sector
What trusted health organisations do differently

What drives trust in healthcare and life sciences? We asked thousands of global health consumers. Read the report to find out.

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of consumers would switch providers due to a bad experience

Source: “Connected Healthcare Consumer,” Salesforce Research, 2019

OEM Trend #3: Improving Relationships with Channel Partners

Finally, strong collaboration with channel partners is essential for driving revenue growth. Excellent partner relationships lead to excellent customer service, benefiting everyone. But too often, poor communication and competition get in the way. According to a BCG survey, 38% of corporate ecommerce channel managers said channel conflicts are their top business concern. And 44% believe tensions will increase in the future.

Digital technologies can help improve OEM/dealer engagement, drive increased revenues, and improve dealer and end-customer satisfaction. It all starts with the objective of providing an excellent end-customer experience that flows seamlessly from the OEM to the dealer to the end-customer and back.

You can help partners succeed with updated training modules, easily-customized marketing materials, and communication and productivity tools that improve efficiency for them while keeping you in the loop. Successful co-marketing is about adopting an everybody-wins mindset and using collaboration tools to make sharing easier. Establish a better connection with partners and they’ll help you learn more about customer trends. This will enable you to create better products and services.

A trusting, cooperative atmosphere loosens tensions and fosters brainstorming. That can lead to innovations neither party would have come up with on their own. And that can lead to hitting milestones faster, while reaching for new goals.

Bringing all incentive data into your CRM is a game changer.