Chapter 4: Double Down on Digital
Engage shoppers on their favorite channels
Deliver relevant content
Provide flexible options
Drive shopper engagement with virtual and online appointments through Lightning Scheduler. Use commerce insights to create personalized journeys across touchpoints with tailored, relevant messaging.
Deliver self-service options so shoppers can connect with your brand anywhere. This includes embedding chat and messaging across channels, answering frequently asked questions on your help center, and regularly updating knowledge articles.
Respond with empathy
Build excitement
Have a plan, but stay agile
With these best practices in mind, we hope you feel more prepared and confident for whatever comes next. Create a contingency plan that leans on technology to help your team remain agile. It will not only help you to maintain shopper engagement, it will lead the way for safe shopping experiences.
As you adapt and future-proof your business, stay flexible with a single retail platform that consolidates technology, teams, and data for a single view of your customer. Learn more about Salesforce Customer 360. For additional tools and resources to help you create a safe work environment, discover our solutions on Work.com.