The 8th Edition State of Marketing Report
Insights on changing trends, priorities, and challenges defining the profession according to 6,000 global marketers and trillions of outbound marketing messages.
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Marketers focus on driving value amidst change.
Macroeconomic uncertainties may have teams reexamining budgets and fine-tuning tech stacks, but marketers remain determined about their contributions to the success of their businesses. Eighty-seven percent of marketers say their work provides greater value now than it did a year ago.