State of the Connected Customer Report
We surveyed 14,300 consumers and business buyers worldwide to discover the trends shaping the future of customer engagement.
Discover:
- How economic shifts have reshaped customer expectations and behaviors
- The changing ways that customers engage with companies across the buying lifecycle
- Customer sentiments around new technologies like generative artificial intelligence (AI)
Looking for the complete State of the Connected Customer? Fill out the form to read now.
AI Gets More Powerful — and Mainstream
Generative AI has captivated the world with its ability to create brand new content like text, imagery, and video. Customers have many feelings about it — especially curiosity.
Here are key insights from nearly 17,000 customers worldwide.
Businesses take up the mantle of trust.
![Animated Pie Chart showing 67%](http://www.salesforce.com/content/dam/web/en_us/www/images/resources/research-reports/sixty-eight-static.png)
Sixty-eight percent trust companies to tell the truth.
Personalization is a prerequisite.
![Animated Pie Chart showing 71%](http://www.salesforce.com/content/dam/web/en_us/www/images/resources/research-reports/fifty-six-static.png)
Fifty-six percent expect all offers to be personalized.
Customers crave cohesive experiences.
![Animated Pie Chart showing 71%](http://www.salesforce.com/content/dam/web/en_us/www/images/resources/research-reports/eighty-five-static.png)
Eighty-five percent expect consistent interactions across departments.
More Resources
![Forbes Report image](http://www.salesforce.com/content/dam/web/en_us/www/images/form/pdf/sf-forbesreport-632x456.png)
Report
Learn How Customer and Employee Experiences Drive Growth
![](http://www.salesforce.com/content/dam/web/en_us/www/images/resource-center/img.jpg)
Article
See how you can redefine your business in the ever-changing digital landscape.
![customer three-sixty wheel](http://www.salesforce.com/content/dam/web/en_ie/www/campaigns/abm/ch-mittelstand/content-offer-six-it.jpg)
Solution