Here are key insights from nearly 17,000 customers worldwide.
Businesses take up the mantle of trust.
![Animated Pie Chart showing 67%](http://www.salesforce.com/content/dam/web/en_us/www/images/resources/research-reports/sixty-eight-static.png)
Sixty-eight percent trust companies to tell the truth.
Personalisation is a prerequisite.
![Animated Pie Chart showing 71%](http://www.salesforce.com/content/dam/web/en_us/www/images/resources/research-reports/fifty-six-static.png)
Fifty-six percent expect all offers to be personalised.
Customers crave cohesive experiences.
![Animated Pie Chart showing 71%](http://www.salesforce.com/content/dam/web/en_us/www/images/resources/research-reports/eighty-five-static.png)
Eighty-five percent expect consistent interactions across departments.
More Resources
![Yoco Technologies pioneers financial inclusion for small businesses in South Africa with Salesforce](http://www.salesforce.com/content/dam/web/en_ie/www/images/resources/eu-yoco-customer-story-card.jpg)
Customer Story
Yoco Technologies pioneers financial inclusion for small businesses in South Africa with Salesforce
![Salesforce in South Africa: Ultimate guide](http://www.salesforce.com/content/dam/blogs/eu/2021/what-does-salesforce-do-header-eu.png)
Article
Salesforce in South Africa: Ultimate guide
![customer three-sixty wheel](http://www.salesforce.com/content/dam/web/en_us/www/images/resource-center/customer-360-wheel.jpg)
Solution