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Profitable growth is always in fashion. Boost loyalty and growth with shopper personalisation at scale. Unify customer profiles to deliver seamless, more profitable commerce and service experiences. Optimise margins with real-time inventory planning and insights with fashion CRM from Salesforce.
See how top brands activate data and AI with Salesforce.
Win new and profitable customers with personalised marketing.
Get a unified view of customer data across your business that helps you to acquire and retain shoppers. Leverage the power of AI to build lasting relationships through cohesive, connected moments across social, marketing, commerce, fulfilment and service.
How it works:
Integrate generative and predictive AI into every part of your marketing campaign lifecycle to deliver the right message, on the right channel, to the right person, at the moment they are ready to buy.
Activate your customer data with Data Cloud for Marketing, powered by the #1 AI CRM. Connect and unify data from any source into a single profile. Deliver personalised marketing, commerce and service at scale with the power of generative and predictive AI.
Increase conversion with relevant engagement across email, mobile, ads and web. Marketing Cloud Engagement helps retailers make smarter decisions, faster, with intelligence built into the platform.
Foster relationships and create loyalty with AI-predictive capabilities built directly into your CRM. Loyalty Management lets you build intelligent B2B and B2C loyalty programs that are flexible, configurable and quickly deployable.
Build a powerful personalised marketing solution for fashion with these Salesforce products:
Marketing Cloud
Fuel creativity with data insights. Grow efficiency with AI. Personalise customer relationships with Marketing Cloud.
Loyalty Management
Nurture relationships and create lasting loyalty on the world’s #1 CRM.
Data Cloud for Marketing
Activate your data, scale insights with AI and unify all your data in a single customer profile.
Marketing Cloud Personalisation
Automate dynamic offers for each customer in real time across each moment in the customer journey.
Simplify and scale omni-channel commerce with Salesforce CRM for fashion.
Scale commerce with confidence on the most complete platform for retailers. With AI, simplify everything from setting up digital shop fronts to delivering ecommerce to emerging shopper touchpoints.
How it works:
Fuel growth with AI guidance, from shop front set-up to conversions.
Select the ideal digital shop front for your business with your choice of digital shop front templates, fully headless commerce or a hybrid approach.
Elevate online shopping with conversational AI and first-party data, mirroring the best in-store interactions across all digital channels. Earn lasting loyalty by delivering personalised experiences wherever your customers choose to connect - from WhatsApp to the metaverse.
Increase loyalty with seamless post-purchase experiences. Service orders, fulfil faster and simplify order routeing at scale on an agile platform.
Grow revenue at every step of the customer journey by integrating digital commerce into your sales, service and marketing channels with Embedded Commerce Apps for CRM.
Build a powerful omni-channel commerce solution for fashion with these Salesforce products:
Commerce Cloud
Achieve goals faster, unlock new revenue and drive automation with the most flexible ecommerce platform.
Commerce AI
Get more conversions with less work using embedded AI.
Order Management
Cut costs and drive efficient growth with the customer-first order management system.
MuleSoft
Connect everything. Automate anything. Empower everyone with AI.
Elevate connected and consistent service.
Grow customer lifetime value, reduce costs and maximise efficiency when you reimagine service with Service Cloud, from the contact centre to the shop.
How it works:
Deliver personalised support at scale with AI that you can trust. Decrease costs and increase productivity with the world's #1 AI CRM.
Drive efficiency by empowering customers to find answers on their own terms, with best-in-class self-service experiences. But when shoppers need more, give your agents the AI-powered tools and shopper data they need to deliver personalised service - no matter the channel.
Drive efficiency and speed up case resolutions with centrally managed interactions, cases, incidents, knowledge and assets. Save your teams time by automating routine tasks and end-to-end business processes.
Transform your contact centre into an omni-channel engagement centre with every channel on one platform. Deliver proactive service, empower agents to personalise interactions and unlock productivity and faster time to value.
Build your customer service solution with these Salesforce products:
Service Cloud
Drive productivity, reduce costs and increase customer satisfaction at scale with Service Cloud.
Einstein for Service
Use AI to boost productivity, personalise customer interactions and scale service across channels.
MuleSoft
Connect everything. Automate anything. Empower everyone with AI.
Slack
Power productivity with automation, knowledge, AI and collaboration at the centre of an open, extensible platform in Slack.
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Salesforce for Fashion FAQs
Our portfolio of products built on the trusted Einstein 1 Platform, helps you to connect with your customers in a whole new way. Now everyone — your marketing, sales, commerce, service, IT and data teams — can augment their work to be more productive with connected data, trusted AI and the #1 AI CRM.
With fashion CRM, fashion retailers have access to a unified engagement platform that provides a single source of truth across their entire partner ecosystem - marketing, commerce, service and IT - allowing you to focus on driving costs down and loyalty up.
Boost loyalty with connected experiences across marketing, commerce and service, delivered through the Einstein 1 Platform. Empower employees and associates with CRM for fashion brands to effectively serve shoppers at all touchpoints.
We offer a range of capabilities across the Salesforce platform for the fashion industry. Such as creating precise segments fast using natural language prompts and generative AI, Surface and recommend the products customers and maximise agent productivity with AI powered recommendations from Einstein.
Choose the retail solution that's right for your fashion business. Whether your goal is to win new & profitable customers, simplify & scale omnichannel commerce, elevate connected & consistent service, supercharge your store & HQ employees or strengthen & optimise partner relationships.
